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- GRAPEVINE, Page 25A Ghost With Legs
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- By DAVID ELLIS/Reported by Daniel S. Levy
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- What gives Ghost its spooky staying power? The Paramount
- film will pass Disney's Pretty Woman this week to become the
- biggest box-office draw of the year, grossing almost $180
- million since July. The sleeper hit, which tells the story of
- a murdered young Manhattanite who maintains a spectral presence
- on earth to protect his wife, has marketing experts trying to
- figure out its success. One theory is that the film's spiritual
- message prompts moviegoers to see it over and over with
- cultlike devotion. Paramount has taken out classified notices
- in newspapers saying, "If you have seen Ghost more than six
- times, Paramount Pictures wants to talk to you." So far, 250
- fans have responded.
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